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Georgette Pascual

The coveted Spanish director has shot for global brands including Adidas, Toyota, Nissan, Royal Enfield, Santander, and Nivea.

She began her career at the age of 22 as a Creative and subsequently Creative Director in several advertising agencies such as Ogilvy & Mather and Young & Rubicam. 

From this, she gained valuable insight into the creative world of top brands. The lessons she learnt in these formative years have shaped her directorial approach to every project.

Georgette’s transition from agency to directing was a natural step and she began to develop her talent as a creator of high-end images for her clients .

Her eye for authenticity, partnered with her strong cinematic style, delivers on every occasion. Her background in agencies has allowed her to develop an instinctive flair for storytelling for brands and their products, which is evident across her body of work. 

Georgette’s talents have not gone unnoticed. In 2022, Pascual won the Grand Prix at the Dubai Lynx Awards for her Adidas’ "Beyond the Surface" campaign, which celebrates how the act of swimming & being immersed in water embraces everyone unconditionally, regardless of gender, disability or sexuality.

When discussing her work, Pascual says: "I was in the lucky position to have an in-depth knowledge of brands and what they value, alongside an innate sense for beauty. This really pushed me to make the leap into directing commercials. I believe every storyboard can be turned into a great film with the right eye.”