Haleon launched as a separate company from GSK in 2022.
In their latest campaign, Ogilvy Health's objective for the film was to raise awareness of Haleon and to transfer the trust inherent in the brands to the company, bringing to life the promise ‘For Health. With Humanity.’
Mad Cow Director, Floris Ramaekers was commissioned to create a piece of communication that could work across social media, conferences, websites, digital media and email. One measure of success was the number of countries that took the film, so it’s ability to connect with as many markets across the globe was important. Adaptability that traverses language barriers.
Instead of talking about Haleon, the film was written to be a tribute to hard-working health professionals, acknowledging the pivotal role they play. Showing up, day-in day-out, with not only medical expertise but empathy, understanding and dedication.
Floris was tasked to create a world in constant motion but without it feeling manic, overwhelming or depressing. Using sweeping motion control moves he match-cut sequences featuring a cast of over 50 people, capturing not only 'a day in the life' of health professionals, but also the weeks, months and seasons that go into their careers.
The feeling of the relentlessness of time, helping different people with different challenges, and being there for patients every time, seamlessly flows before our eyes.
Various emotions are at play but the health professionals face each day with a sense of calmness, caring and humanity. And this is the heart of the story.
Haleon’s support to partner with them is charmingly woven in, achieving the goal of raising awareness of Haleon, the brands and their wider offering.
The effect is a story that draws you in, holds your attention, communicates on first viewing yet stands up to repeated watches.
The film was shot over 3 days in Sofia, Bulgaria. It was broadcast in 33 countries, in 11 languages.
CLIENT - HALEON
GLOBAL DESIGN DIRECTOR Simon Richie
BRAND MARKETING MANAGER Kavitar Datar
AGENCY - OGILVY HEALTH UK
EXECUTIVE CREATIVE DIRECTOR John McPartland
CREATIVE DIRECTOR Tim Brierley
CREATIVE DIRECTOR Paul Duncan
HEAD OF VIDEO Simon Stacey
AGENCY PRODUCER Larissa Miola
GLOBAL PRODUCTION DIRECTOR Kevin Karlsen
PRODUCTION COMPANY - MAD COW FILMS
DIRECTOR Floris Ramaekers
EXECUTIVE PRODUCER Pete Chambers
PRODUCER Jonas Blanchard
PRODUCTION MANAGER Sophia Ogilvie
DOP Paul O’Callaghan
EDITOR Lee Mitchell
