This fresh campaign by Mad Cow Film's Alberto Accettulli, showcases the first ever 100% electric Jeep SUV. With help from Director of Photography Leandro Ferrao, Alberto seamlessly captured the energetic currents that connect our world to future generations.
This ‘Next Generation’ campaign created by Highdive–Chicago for their client Jeep, encapsulates freedom, ambition, and style. Shot between Portugal and the US, this energetic campaign puts the next generation - of motors and sporting talent - at centre stage.
The all-electric Jeep SUV is seen driving through scenic coastlines, utilising a mixture of close up shots of the car’s interior, drone shots of the car’s journey, slow motion shots, and tracking shots of child sports prodigies - injecting energy from start to finish.
Young trailblazers in skateboarding, surfing, snowboarding, and BMX riders joined the campaign to bolster Jeep’s messaging. By choosing electric cars, you are sustaining a greener future for the next generation of Jeep drivers.
Sharp editing stitches together the varied shots of the electric car and young talent, whilst a youthful typeface highlights the car’s all-weather condition Selec-terrain, 10.25” infotainment, and 400km range.