LOCKDOWN DOESN'T MEAN SHUT DOWN
Mad Cow’s directorial trio NoBrain just finished their latest work for Bouygues Telecom, one of the four mobile and internet providers in France.Mad Cow’s directorial trio NoBrain just finished their latest work for Bouygues Telecom, one of the four mobile and internet providers in France.
The concept of the film was to showcase their wifi 6 certified fibre box which covers an entire house in super performance wifi, allowing multiple devices to be connected at the same time without any glitches...So, one can enjoy the best wifi, whenever, wherever.
With a remarkable piece of unintended foresight, BETC Paris decided to make the film entirely in 3D with a very realistic finish. The campaign was produced through NoBrain’s post facility Tetsuo.paris and directed and edited by the trio. As the crisis worsened during this period, the guys set up their remote work stations from their homes in Versailles, Paris & Montpellier so as to seamlessly continue the process.
Over a 6 week production period, the team created the product and the home that it lives in, with beautifully fluid camera movement between the rooms and the features of the device.
The resulting film shows how realistic 3D modeling of environments can be.
In current times, where access to the internet is not only a source of entertainment, inspiration or knowledge, but also the main way companies can continue to function, schools can continue to teach and families and friends can stay connected - Bouygues Telecom’s newest innovation is something that is sure to attract attention.
Work like this neatly highlights that it’s possible to produce high quality content in the midst of this crisis. Working remotely and in small teams and making the best content possible in the confinements of a lockdown. Creative minds like this trio, make opportunities out of restrictions. Lack of opportunities to shoot doesn’t get in their way.
To see more of Nobrain's work, please check out their director's page.
To discuss any briefs, with any of our other producers, please click the link to access their details: contact